How to Write a CV for Sales Jobs (and Actually Sell Yourself!)

You can sell ice to a penguin, but when it comes to selling yourself on paper? Suddenly, you freeze. We’ve all been there. Writing a CV for sales jobs can feel like trying to close a deal without a script.

Good news, you’ve found the right pitch. At Scriberly, we help thousands of job seekers craft CVs that do the talking for them. Whether you’re a retail superstar, a B2B closer, or just getting started in sales, we’ve got the formula for a CV that sells your strengths (without the cringe).

 Ink’s Tip: Think of your CV as your ultimate sales pitch, the product is you!

What to Include in a Sales CV

A strong sales CV should be clean, confident, and easy to scan. Recruiters spend seconds looking so you’ve got to make it count.

Here’s your structure:

• Contact Information: Keep it simple, full name, phone, email, and location.

• Personal Statement: A short, punchy summary that shows you can sell, connect, and deliver results.

• Key Skills: A mix of people skills and performance skills.

• Experience: Focus on achievements and targets hit, not just duties.

• Education & Training: Qualifications, sales training, and professional development.

• References (optional): Only if requested or if they’ll really back your brilliance.
  
  

Personal Statement: Start with Your Sales Pitch

This is your headline moment: 3–4 sentences that show you’re confident, credible, and results-driven. Think of it like your 30-second pitch.

Example: “Motivated and results-focused Sales Assistant with 4+ years’ experience driving revenue and building customer relationships in fast-paced retail environments. Skilled in upselling, product knowledge, and exceeding targets through genuine connection and service.”

Ink’s Tip: Write it like you’re talking to your dream employer, keep it short, sharp, and full of energy.

Key Skills: Show Off What You Bring to the Table

Your sales CV skills section is where you blend personality with performance. Show you’re both a people person and a numbers person.

Top Soft Skills:

• Communication

• Relationship building

• Confidence and resilience

• Active listening

• Problem-solving

Top Technical Skills:

• CRM systems (Salesforce, HubSpot, etc.)

• POS and cash handling

• Product training and demos

• Negotiation and lead generation

• Data analysis and reporting

Work Experience: Results Talk Louder Than Words

Sales is all about performance, so focus on results, achievements, and wins. Numbers are your best friend here.

Example:

Sales Associate | BrightTech | 2021–Present

• Consistently exceeded monthly sales targets by 20%.

• Built lasting customer relationships, leading to a 35% increase in repeat sales.

• Trained new team members on upselling techniques and customer care.

Even if your experience isn’t directly in sales, highlight transferable skills: teamwork, communication, problem-solving, or working under pressure; they all count.

Ink’s Tip: If you’ve ever convinced someone to buy something they didn’t know they needed, you’re in the right job.

Education & Training: Keep It Relevant

You don’t need a degree in persuasion to land a sales job — but showing initiative helps. List your qualifications and any relevant training.

Include things like:

• GCSEs or A Levels

• NVQs or diplomas in Sales, Retail, or Business

• Product or brand training

• CPD courses in negotiation, leadership, or customer service

And if you’re currently learning, mention it! It shows growth and commitment to professional development.

Presentation & Layout: Make It Shine

Sales is about first impressions, and your CV’s no different. Keep it tidy, modern, and confident.

• Stick to 1–2 pages max.

• Use bullet points and plenty of white space.

• Avoid long paragraphs. Your words should sell themselves quickly.

• Double-check spelling and grammar (trust us, it matters).

Ink’s Tip: If your CV wouldn’t impress you as a customer, tweak until it does.

Your Next Step with Scriberly 

You’ve got the skills, the drive, and the results. Now it’s time to sell yourself like a pro. With Scriberly’s free Sales CV template and expert guidance, you can build a CV that opens doors, grabs attention, and lands interviews.

Whether you’re climbing the career ladder or just stepping into your first role, Scriberly helps your CV sound as confident as you are on the sales floor. Thousands of sales professionals have already used Scriberly to land their dream jobs. Now it’s your turn.

Ink’s Final Tip: Close the deal, start your Sales CV with Scriberly today and watch the offers roll in